Market Strategy » Current Projects

Summarising Existing Consumer and Industry Research on Oysters

creative13 — Sat, 28 Jul 2012 18:34:20 +0000

There has been plenty of consumer research into the Australian Oyster consumer – and even more in Oyster supply and value chains.

We’re summarising all the available research, conducting a GAP analysis to see if any more work is needed and making some recommendations to take the industry forward.

Development, Launch and Management of Famous Australian Seafood

creative13 — Sat, 28 Jul 2012 18:34:05 +0000

Focus Fisheries sell some of the best seafood in the world. We’ve had the great privilege of assisting them to develop a brand and conduct a marketing campaign for their great products.Look out for Famous Australian Seafood branded products in good retailers and restaurants near you.

Go to www.famousaustralianseafood.com.au for further information!

Western Potatoes Industry Marketing Campaign

creative13 — Sat, 28 Jul 2012 18:33:50 +0000

Western Potatoes conducts marketing activities on behalf of WA potato growers. We’re running the marketing campaign on their behalf.

Look out for lots of exciting potato news in stores and media near you soon!

Creating a Market For Southern Bluefin Tuna in China

creative13 — Sat, 28 Jul 2012 18:32:23 +0000

We are working with a leading Southern Bluefin Tuna company to develop the market for Bluefin in China. With the help of Primary Industry and Resources South Australia we have undertaken a research project to scope the market size. Now we are working on securing a supply chain and creating a product launch plan.

Watch out for Bluefin in China during 2013!